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Attention:
For Sale By Owners!
Why People Are Afraid To Buy From You!
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Many homeowners
believe that to maximize their profit on a home sale they should
sell it themselves. At first glance, they feel selling a home is
simple and why should they pay a broker fees for something they
could do themselves? In fact, close to 25% of all the homes sold
last year were sold for sale by owner (FSBO).
However, close
to half of the FSBO's said that they would hire a professional
next time they sold. Thirty percent said they were unhappy with
the results they achieved by choosing FSBO. Why?
Many FSBO's
told us that the time, paperwork and everyday responsibilities
involved were not worth the amount of money they saved in commissions.
For others, the financial savings were even more disappointing.
By the time they figured the amount of fees paid to outside consultants,
inspectors, appraisers, title lawyers, escrow and loan officers,
marketing, advertising... they would have been better off having
paid the broker's fee which would have included many of these
charges up front.
Selling a
home requires an intimate understanding of the real estate market.
If the property is priced too high, it will sit and develop a
reputation for being a problem property. If the property is priced
too low, you will cost yourself serious money. Some FSBO's discovered
that the lost money as a result of poor decisions outweighed the
commission.
Before you
decide to sell FSBO, consider these questions and weigh the answers
of assuming the responsibility versus employing a professional.
A little time spent investigating up front will pay off tenfold
in the end.
Questions To Consider:
Do I have the time, energy, know-how, and ability to devote
a full forced effort to sell my home?
One of the keys to selling your home efficiently and profitably
is complete accessibility. Many homes have sat on the market much
longer than necessary because the owner was unwilling or unavailable
to show the property. Realize that a certain amount of hours each
day is necessary to sell your home.
Am I prepared to deal with an onslaught of buyers who perceive
FSBO's as targets for low balling?
One of the challenges of selling a home is screening unqualified
prospects and dealing with lowballers. It often goes unnoticed...
how much time, effort and expertise it requires to spot these
people quickly. Settling for a lowball bid is usually worse than
paying broker commissions.
Am I offering financing options to the buyer? Am I prepared to
answer questions about financing?
One of the keys to selling, whether it's a home, a car... anything,
is to have all the necessary information the prospective buyer
needs and to offer them options. Think about the last time you
purchased something of value, did you make a decision before you
had all your ducks in a row? By offering financing options you
give the home buyer the ability to work on their terms and open
up the possibilities of selling your home quickly and more profitably.
A professional real estate agent will have a complete team, from
lenders to title reps for you to utilize...they'll be at your
disposal.
Do I fully understand the legal ramifications and necessary
steps required in selling a home?
Many home sales have been lost due to incomplete paperwork, lack
of inspections or not meeting your states disclosure laws. Are
you completely informed of all the steps necessary to sell real
estate? If not, a professional would be a wise choice.
Do I have the capability of handling the legal contracts, agreements
and any disputes with buyers before or after the offer is presented?
Ask yourself if you are well versed in legalese and if you are
prepared to handle disputes with buyers. To avoid any disputes
it is wise to put all negotiations and agreements in writing.
Many home sales have been lost due to misinterpretation of what
was negotiated.
Have I contacted the necessary professionals....title, inspector
(home and pest), attorney, and escrow company?
Are you familiar with top inspectors and escrow companies? Don't
randomly select inspectors, attorneys, and title reps. Like any
profession there are inadequate individuals who will slow, delay
and possibly even cost you the transaction.
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